Kathleen Knott

GenX UGC Creator


Kathleen Knott, R.H.N. founder of yknott, wearing large tortoiseshell glasses, a brown checkered blazer, and a black top inside a modern building with white walls and a staircase.

Creating authentic content for Health, Wellness, Travel & Lifestyle Brands as a 50+ GenX creator.

Why Your Brand Needs a 50+ Creator

The internet is flooded with 20 and 30-something creators, but if you're marketing to Gen X or the 50+ audience, you need someone who actually speaks their language.

That’s where I come in.

I’m Kathleen, a 50+ UGC creator who knows how to make authentic, engaging content that resonates. As a marketing expert and holistic practitioner, I decided to merge my two careers and build my brand online, working with health, wellness, travel and lifestyle brands that I truly resonate with.

Our generation is smart, experienced, and sees right through inauthentic marketing. If you're not using Gen X creators, you're missing a huge opportunity to connect with your audience in a realistic way.

Gen X has spending power, brand loyalty, and influence. Work with creators who truly understand this audience and know how to connect.

Let’s make content that actually converts. Check out my work and let’s chat!

Why Gen X Creators Matter

We’ve seen it all—the birth of the internet, social media, and digital marketing. We’re savvy consumers who value trust and authenticity. Younger creators can’t always connect with us, but I can. My content isn’t just another ad—it’s a trusted recommendation.

Short-Form Video – TikTok, Reels, YouTube Shorts that convert
Video Editing – High-quality editing for both short and long-form content
Authentic Messaging – No gimmicks, just real connection
Confident On-Camera Presence – Because experience speaks volumes
Fast Turnaround – Quality content, delivered on time

How I Help Your Brand:

UGC Portfolio

Client Feedback

EQ State Tea Company logo with a large dark blue circle background and white stylized lowercase 'e', 'g', and 'q' letters interconnected.

Working with Kathleen was an absolute pleasure! Her authenticity, wit, and creativity drove incredible engagement on our posts. If you want a seamless collaboration with a creator who truly connects, Kathleen is the one!

Yash, EQ State Tea Company

Gold outline illustration of a mushroom with the words 'The Sporing Company' encircling it.

We absolutely love collaborating with Kathleen. She has the expertise to develop a powerful creative strategy and produce top-notch, professionally edited content for our brand. We are confident that her content consistently boosts engagement and drives conversions. Her sense of humour is an added bonus that keeps our audience thoroughly engaged.

David, The Sporing Company

The word 'MUCK' written in large black letters on a white background.

“Kathleen is truly a gem! Working with Kathleen has been a great experience! She brings positive energy and makes the content creation process enjoyable. Her talent for enhancing our ideas while staying true to our brand guidelines is impressive.”

Marie, MUCK Skincare

Skills at a Glance

  • Video Storyboarding & Scriptwriting: Crafting compelling narratives that engage and convert

  • Confident On-Camera presence: Delivering authentic, relatable performances that connect with audiences

  • Fast Turnaround Times: Meeting deadlines without sacrificing quality

  • Short-Form Video Expertise: Creating engaging content for TikTok, Reels, and YouTube Shorts

  • Product Demos & Reviews: Showcasing brands in a natural, persuasive way

  • Captions & Text Overlays: Enhancing storytelling and accessibility

  • Smooth Transitions & Effects: Keeping content dynamic and eye-catching

  • Authentic, Relatable Style: Speaking directly to audiences with credibility and ease

Kathleen Knott, R.H.N., founder of yknott with grey hair, black framed glasses, wearing a black Adidas jacket with white stripes.

Brand Collaborations

Logo for Casa Toscana featuring a black castle silhouette, a yellow sun, and stylized text.
EQ State circular logo with a dark blue background and white geometric shapes forming a stylized letter 'E' and 'Q'.
A gold line drawing of a mushroom with geometric patterns, surrounded by the text 'The Sporing Company' in gold
LawlorMedia logo with black play button icon and company name
Logo with bold black letters 'LBT' inside a rectangle, and the phrase 'LET'S BAND TOGETHER' below.
The word 'MUCK' written in large, black, uppercase letters on a white background.
A black letter 'M' with a cannabis leaf in place of the right vertical stroke.

Let’s Work Together!